Your everlasting summer you can see it fading fast
So you grab a piece of something that you think is gonna last
Well you wouldn't even know a diamond if you held it in your hand
The things you think are precious I can't understand
"FM" - Steely Dan
A new book about music is just in time for the Christmas season is finally out about KSHE-95 and live shows in St. Louis over the past 40 years. The book, written by John Neiman, is titled
In Concert: KSHE And 40+ Years Of Rock In St. Louis. Neiman, a native of Collinsville, IL, graduated from Collinsville High School in the same class (1978) as Michael Stipe, singer for the band R.E.M. The book is a meticulous look at the station through the disc jockeys, employees, listeners, fans, label executives, and bands. Included are pictures of concerts of some of the most famous acts in Rock history, snapshots of bands at the airport or radio station, transcripts of on-air tapes, station playlists, and countless other artifacts. If you're a fan of Rock 'N' Roll then I highly encourage you to seek out this book if you can, and if you're a native of St. Louis area then this book is a must have! I found my copy at a St. Louis area Borders store, but I have seen the book for sale on
Amazon.com too.

If you're reading this and you're not from the St. Louis area, KSHE-95 is the longtime Rock 'N' Roll radio station that debuted on the airwaves in November 1967. The station was one of the first Rock 'n' Roll stations in the United States on the FM dial. KSHE faced an uphill battle against the Top 40 AM stations of the era like KXOK and WIL in St. Louis. First, FM radios were not readily available in cars and second, the station played the new underground Rock 'N' Roll that was coming from U.S. cities like New York, San Francisco and Los Angeles, and from across the pond in jolly old England. As the 1970's got underway the station moved toward a Progressive Rock format as groups like Pink Floyd, Yes, King Crimson, Genesis, and later Rush. However, since St. Louis is located close to the middle of the country there was also a strong Southern Rock emphasis from such groups like the Allman Brothers (who had ties to St. Louis music scene in the mid to late 1960's), The Charlie Daniels Band, The Marshall Tucker Band, and Lynyrd Skynyrd.
Whenever, I think about KSHE in the early days I think about one of my favorite television shows when I was a kid - WKRP in Cincinnati. Weirdly enough, the overall story is very identical. Easy listening station changes formats to Rock 'N' Roll and the growing pains involved with the process - listeners, advertisers, employees, etc.
Promotions were a big part of the way the station reached the masses and the bands were part of these promotions to get their product (records) to the masses. In 1972, KSHE adopted a mascot to help promote the station. The mascot, Sweet Meat, was based on the cover of the 1969 album by Blodwyn Pig titled
Ahead Rings Out. The cover features a pig with a ring in it's nose, wearing sunglasses and headphones and smoking a cigarette. This type of symbol was perfect for pushing the boundaries against the establishment and status quo in the early 1970's. Far out!
Blodwyn Pig - Ahead Rings Out (1969)
The book received some local press from Annie Zaleski, Music Editor of the independent weekly Riverfront Times. You can check out her article
here. I especially enjoyed the illustration by Dan Zettwoch on the front cover of that week's RFT with the dig toward the baby boomers and a nod toward the current generation of music listeners.
Are you reelin' in the years
Stowin' away the time?
Are you gatherin' up the tears?
Have you had enough of mine?
"Reelin' In The Years" - Steely Dan (1972)
You can visit the site about the book at
http://www.stlbook.com/ and the radio station site at
KSHE-95